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Literature Text
The camera pans across a busy cobblestone street in old Montreal and then zooms in on a large bearded man in a brown fedora. He is holding up a bright red plastic rectangle with the number fifty and a picture of Mackenzie King on it. He flicks away his cigarette and speaks:
"Do you know me?
No?
Well then, that's why I always carry cash, because cash is accepted by more merchants and financial institutions worldwide than any other single form of payment."
He turns and hands the bill to a barista in exchange for a large disposable coffee cup with a plastic lid. She throws him an annoyed look as she counts out change and he turns back to the camera, holding up the coffee.
"Cash. Don't leave home without it."
He takes a sip of coffee as the camera zooms out and fades to black.
"Do you know me?
No?
Well then, that's why I always carry cash, because cash is accepted by more merchants and financial institutions worldwide than any other single form of payment."
He turns and hands the bill to a barista in exchange for a large disposable coffee cup with a plastic lid. She throws him an annoyed look as she counts out change and he turns back to the camera, holding up the coffee.
"Cash. Don't leave home without it."
He takes a sip of coffee as the camera zooms out and fades to black.
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A long time ago, as part of a "jeunes cinématographes" event, my cousins and I made a humourous sixty second TV commercial for "Slide" laundry detergent, en français. The original is more than likely sitting in a trash compacter at the National Film Board (assuming it ever got that far), and we never made another. But if we were to do one today, it would probably have gone something like this.
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That's a delightfully refreshing and amusing way to sell it. Thanks for sharing 